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February 9, 2016

3 Ways to Show Your Clients You’re Thankful

Adam Slutskin
Chief Revenue Officer
ConnectWise, Inc.
3 Ways to Show Thanks to IT Clients

Have you ever taken a minute to think about why it’s important to say ‘thank you’? You know when to say it, and maybe a few different ways how to convey it (notes, a gift, or even just saying the words). But why do we say thank you?

Besides being polite, people say thank you to voice appreciation and gratitude for something or someone else. This expression is simple, but profound, and shouldn’t be underestimated when it comes to creating a positive association with your business for your clients. 

Demonstrating your gratitude has multiple benefits, like reinforcing your value, staying visible, and standing out amongst the competition. The goal is to create a relationship with your clients where they know they mean more to you than a monthly payment.

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Here are 3 ideas to make sure your clients know you’re thankful for them.

1. Give Gifts

Reward your loyal clients with exclusive offers. We’re not necessarily talking about freebies here (unless you’re in a position to offer free or discounted services). There are other ways that pull double-duty by helping you retain your status as a trusted advisor, while making them feel appreciated.

Try offering business advice tailored specifically to their needs. Or, offer them a chance to have their voices heard with an exclusive survey. If you choose this route, make sure you show them how their feedback has impacted your practices.

This will show the level of care you offer, as well as start a conversation that will keep you on their radar.

2. Spend Time

If you have clients that are local, set up time to visit their office. Order breakfast or lunch for their office, then sit back and pay attention. If that’s not feasible, you could also host a client appreciation event and let them come to you.

This would not only establish good rapport, (honestly, who doesn’t love free food?), but gives you a fly on the wall chance to talk with your clients outside of the usual work setting. You’ll find that you’ll gain more insight into their needs and how to better serve them through this gesture than other, more impersonal means.

3. Send Notes

In the age of emails, handwritten notes are like an art form. Nothing screams “I put thought and effort into this” like penning a message to your valued client. It’s something tangible, and likely unexpected, setting you apart from the competition that probably stops at automated thank you emails.

This is also a more personal way to keep in touch with your remote clients. At the very least, create workflows in your CRM software to remind you to give your clients a call, or even send them a text. Ask them how they’re doing. The focus should always be on them.

It’s up to you to put that human element in your business practices. When you put in the time,

Start the ripple effect today, and evolve your business with skill and gratitude. Download the eBook today!

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Adam Slutskin Chief Revenue Officer
ConnectWise, Inc.


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