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August 20, 2015

3 Ways to Use Industry Trends to Your Benefit

John Timko
Vice President, Marketing Strategy
ConnectWise, Inc.
Industry Trends to Help with Marketing

You probably already know that marketing can be a key differentiator when it comes to driving business growth. But understanding how to best market your company starts, like most things, with a solid understanding of the data. A powerful marketing engine is fueled by real-time trending topics, which give you unmatched insight into what your target audience needs most.

By monitoring trending topics, you’ll get a feel for what problems current and future clients are looking to solve, and as a result, you can gear your messaging to offer specific solutions that best meet their needs. You’ll also have a finger on the pulse of the industry, which is changing faster than ever, when you track what’s trending here and now.

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Finding the Answers

So how do you get your hands on trending topic information?

1. Industry Articles & Blog Posts

Follow industry journals, magazines, and blog posts to keep track of what thought leaders are saying about managed services and technology in general. Make it easy on yourself by adding your favorite sites and blogs to a feed aggregator like Feedly or NewsBlur, so that you can access everything in one place.

2. Social Media Channels

Social media is the perfect place to make connections with your clients and prospective clients, and it can be a powerful conversion tool. It also happens to be a perfect place to monitor trending topics. Sites like Twitter and Facebook allow you to see currently trending topics in real-time, giving you the information you need to stay relevant in a constantly changing industry.

3. Trend Monitoring Tools

Take advantage of tools that do the leg work for you. Check out options like Bottlenose, Buzzfeed Tech, and Google Trends. Through these and several other solutions, you can monitor what the industry is focused on, and use the information to tweak your marketing efforts to match the trends.

The Power of Trends

When your messaging answers the questions people are asking, addresses their biggest concerns, or highlights a shared interest, you’ll appeal to a larger audience, which means a bigger pool of potential clients. As your blog posts, articles, and emails pull in popular topics and phrases, you’ll see a boost in web traffic and email clicks that give you better opportunities to make the sale.

Trend monitoring isn’t just about emails and blog posts, either. The more you follow industry trends, the better prepared you’ll be for accurate forecasting to support big business decisions and major marketing campaigns.

Get the Most from Marketing

Capitalize on best practices and thought leadership to cash in on your marketing efforts.

John Timko Vice President, Marketing Strategy
ConnectWise, Inc.

As a former pitcher for the Detroit Tigers, John knows the importance of playing for the name on the front of the shirt instead of the back, so he’s always looking out for what’s best for LabTech partners.


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Get the Most from Marketing

Capitalize on best practices and thought leadership to cash in on your marketing efforts.