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February 17, 2015

4 Ways Your Website Can Work for Your Business

John Timko
Vice President, Marketing Strategy
ConnectWise, Inc.
Tips to Make Your Website Boost Your Business

I spent an hour online last night searching for baseball equipment for the youth team I coach. In my search for the best balance of price and function, I came across some amazing websites, and others that were shockingly bad.

Some were so intuitive and informative that I wanted to buy from them even if they didn’t have the best price. Others were so slow and difficult to navigate that no discount would make me feel confident spending my money there.

The way websites look or how they present their information can make or break a sale for me. Your website can do the same for your potential clients, so it’s important to start off on the right foot.

First Impressions

Your website is the first impression most people have of your company, so it needs to be clean, effective and concise.

In a world of 24-hour news and instantaneous feedback, your website doesn’t have much time to catch someone’s attention. According to Chartbeat, you’ve got less than 15 seconds to engage most website visitors. With the right essentials in place, you can make sure your website is the lead generation machine you need it to be.

Here are 4 ways to ensure your website captures the attention of your ideal buyer:

  1. Be Inspired. Look at your experiences as a web user. Think of your top 5 favorite websites; why do you love them? Are they cool? Super intuitive? Incredibly useful? See if you can figure out what you like about them, and apply that same logic to your own website.
  1. Live in the Now. Dig into current website trends. Take a look at what big companies are using, and see what’s driving successful lead generation for other companies in the industry. By immersing yourself in what’s working for others, you can get the inspiration you need for your own site.
  1. Show Your Stuff. Whether you’re a big company or a two-man shop, you can make your website work for you. Focus on what separates you from your competitors—your core values, specialties, local connections. What makes you a better choice? Answer that question and you’ll be fully prepared to turn potential buyers into long-term, loyal clients.
  1. Know Your Audience. Using your website to attract prospects has to begin with knowing what type of leads you’re looking for. Decide who your primary audience is, and have a clear picture of how they’ll benefit from your business. Don’t lead with your achievements. Instead, focus on the benefit to your clients.

Your website may be your only chance to make a lasting impression on a prospective client. Put your best foot forward by following these tips to get you started. Tune in next week as I continue this series on website do’s and don’ts, with effective design tactics sure to bring new clients in, and keep your regulars coming back.

John Timko Vice President, Marketing Strategy
ConnectWise, Inc.

As a former pitcher for the Detroit Tigers, John knows the importance of playing for the name on the front of the shirt instead of the back, so he’s always looking out for what’s best for LabTech partners.


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