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May 28, 2015

Automation Nation 2015: Why it Pays to Be a ‘Compassionate Geek’

John Timko
Vice President, Marketing Strategy
ConnectWise, Inc.
How to be a Compassionate Geek

We’ve all had a lousy customer service experience at some point. Emotionally-charged, inaccurate, compassionless, rude—regardless of how it goes down, the experience leaves you feeling significantly less loyal to whichever brand was associated with those miserable minutes you’ll never get back.

Sadly, the technology space is one of the worst offending parties. Knowledge is power, but when it lacks compassion, it’s not good for business.

You can have the most brilliant techs alive, but if they lack customer service skills, they could be harming your business more than they’re helping it.

What seems like common sense to us often isn’t to clients. 9 times out of 10, clients aren’t trying to be difficult or frustrating, they simply need help. By helping your techs shift their perspectives to one of service and compassion, you’ll bolster your customer service ratings.

Automation Nation 2015 – Keynote Speaker

At Automation Nation 2015, Don R. Crawley, author of “The Compassionate Geek,” will share straightforward ways for a tech to:

  1. Show compassion
  2. Express empathy
  3. Show respect
  4. Be a good listener
  5. Leverage emotional intelligence
  6. Say ‘no’ without alienating people

By doing these 6 things well, you’ll be able to differentiate your business and move into the coveted trusted advisor role.

Not to be outdone, this year’s Automation Nation will feature:

  • 50+ tech training sessions
  • 30+ cutting-edge technology vendors
  • 2 powerful keynotes
  • Several fun networking opportunities

Automation Nation may only come around once per year, but we share new industry insights, best practices and practical business advice on a weekly basis. And while this year’s event is sold out, you can get some of the best practices we share there by subscribing to our blog.

How You Can Start Being a Compassionate Geek Right Now

As part of our quest to become more compassionate geeks, we’re giving back. Join us as we partner with the ConnectWise Foundation and the Children’s Cancer Center to place technology into the hands of a child in need.

Have old technology collecting dust? Don’t trash it, donate it! We’re looking for gently used iPads, tablets, headphones, smart phones or iTunes gift cards to donate to the Children’s Cancer Center. You will make an immediate and tangible difference in the lives of these deserving children. Get the details.

John Timko Vice President, Marketing Strategy
ConnectWise, Inc.

As a former pitcher for the Detroit Tigers, John knows the importance of playing for the name on the front of the shirt instead of the back, so he’s always looking out for what’s best for LabTech partners.


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