Better Client Relationships in 4 Steps or Less
Everyone knows that relationships can be challenging. Just take a minute to read through your local advice column, or watch any local news report, and you’ll find more than a few stories about relationship challenges.
Making it work takes time and dedication, and that’s still true when it comes to your client relationships. Learning to navigate the ins and outs of your client relationships is a must if you want to see long-term profit and significant growth.
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As far as we know, around 80% of small businesses are still operating with in-house IT. That means most businesses are still prospective clients, as long as you can show them the value you bring to the relationship. So how do you win them over? With consistent, high-quality service that begins with these 4 tips.
1. Engage Research Mode
Maintaining great relationships means putting in the effort. With your clients, this starts with making it clear that they’re a priority for you. Stay up-to-date on collected customer data, including communication preferences and issue history, to make sure you’re always including relevant, personal details. Creating that level of connection builds the foundation for long-term client loyalty.
2. Be a Problem Solver
Relationship success means understanding both current and future needs. When it comes to your clients, this means having a finger on the pulse of their business, so that you’re ready to not only anticipate their needs, but also to consider a shift in your service offering if it means better serving your clients. Rely on regular conversations, check-ins, and surveys to make sure you know what your clients see as their biggest issues, and be prepared to offer immediate solutions.
3. Get Ready for Face Time
You rely on technology to stay connected to your clients, but that shouldn’t be the only way you connect. Spend one-on-one time with your clients on a consistent basis, so that you can see the day-to-day workings of their business, listen carefully, and take the opportunity to offer solutions they may not have thought to mention.
4. Connect Everywhere
Every time you can establish another touch point with your clients, you’re building a more solid relationship with them. Every service you provide directly to them strengthens your position as their trusted advisor, the one person they’ll turn to when they need support. The more often you connect, the better you reinforce your role as their personal IT expert, the more likely they’ll be to not only stay, but to bring in new business thanks to word of mouth referrals.
Of course, every client relationship can benefit from the right solutions to support the work you’re doing, but what matters most is your dedication. When you put your clients first, it doesn’t go unnoticed. Cultivating great client relationships will help your business grow in prestige and profitability.