Top 3 Book Recommendations for Business Leaders
Top business leaders and entrepreneurs understand the importance of continued professional development and learning. They propel newfound knowledge to develop ideas, inform existing projects and ensure long-term business success.
Reading is perhaps the best resource for learning, as its cost-effective and can be done on your schedule. Think about wise Abraham Lincoln and Bill Gates; both men were avid readers.
At ConnectWise®, reading and excellence are part of our organizational culture. Here’s our team’s latest book recommendations.
Case Study - Speaking of great stories, check out our partner case studies!Start Reading
Meaningful: The Story of Ideas That Fly
Bernadette Jiwa’s Meaningful: The Story of Ideas That Fly reveals the secret of successful modern businesses, founded on years of research and interviews with entrepreneurs and business leaders.
She’s discovered that the most successful companies support their customers, and allow them to do something that they otherwise couldn’t. She even details how to make your business more meaningful.
Our team loves this book for putting the focus back on differentiation and value for the customer. It is easy to get lost in the excitement for our services. This book would help any team find meaning in their operations.
Make Your Idea Matter: Stand Out with a Better Story
Make Your Idea Matter: Stand Out with a Better Story, also written by Bernadette Jiwa, empowers entrepreneurs to stand out from their competition with the power of storytelling. Great digital marketers already utilize storytelling techniques to engage customers or cultivate brand loyalty.
Think about your favorite companies. We bet you know at least some of their stories, from Apple to Tom’s shoes. We respect books that give us actionable steps and new ways of thinking. This book reminded us of the importance of your company’s story; even for IT companies.
Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
Another book we’re loving right now is Paul Smith’s Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire.
This book goes beyond the basic overview of storytelling from a marketing standpoint, and examines how global leaders, like Nike, use storytelling to improve workplace culture and promote creativity.
Speaking of great stories, check out our partner case studies. Each one gives you a peek into a real business, and how they overcame impediments with better solutions and best practices.