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February 4, 2016

3 Ways Blogging Can Boost Your Online Presence

John Timko
Vice President, Marketing Strategy
ConnectWise, Inc.
3 Ways to Improve Your Presence Online

Blogging has been around almost since the genesis of the Internet itself, and it’s evolved from digital diaries to full blown marketing tools. The key to successful blogging, from a marketing standpoint, is to walk (or write) on the fine line between conversational entertainment and advertising. Don’t worry, it can be done.

If you’re new to blogging, but recognize the benefits it can have for your company, (namely, building an online following that can be funneled back to your company’s website), then these tips are for you. Employ them correctly, and the process will be easy and effective. It might even be a little bit fun, too!

1. Show and Tell

Blogging is a fantastic way to further solidify yourself as a trusted advisor to your clients and prospects. You’re not only providing them with useful information, and maybe a little bit of entertainment, you’re giving them a glimpse into your company culture and identity.

Tell your readers about your culture, your core values, and the innovative ways your business can help theirs through your blog content. Then show them that you’re a trusted advisor by following through on your service promises.

Keep in mind that your blog content might be the first thing prospective clients encounter, so make a solid first impression that will leave them with a sense that you’re an industry expert that cares about their success.

Tried and True Best Practices to Grow Your IT BusinessStart Now

2. Publishing Services Are Your Friend

Building a custom blog platform has its advantages, but you don’t have to go that far to reap the benefits of having a company blog. There are a variety of templated blog publishing services out there in the vast landscape of the Internet that make it easy.

Since many have varying combinations of customizability and user-friendliness, choose the service that suits your level of comfort best. Use these features to your advantage. Reinforce brand awareness for your company by including your logos and other visual cues.

Combine forces with your social media networks, guest-write for other blogs, and use social media scheduling services to make sure your blog content is broadcasted across all of your digital real estate at the exact moment when your Internet traffic hits its peak.

3. Stick to the Schedule

It’s a universal inevitability that your content will get buried by other content. The only way to combat this is with consistency. Plan out a schedule for publishing your content. Become a reliable content creator for your readers, because in this case, predictability is a good thing.

Be realistic about your timeframes. Even if you’re publishing only once a month to start out with, choose a peak traffic day and time, and stick to it. Then, gradually add more content as time allows. If you’re able to publish more often, simply apply the same method to your preferred frequency.

If you’re fortunate enough to be overflowing with ideas, hang on to them. Build up a store of content for a rainy (or more likely in your case, busy) day.

Here are a few final tips before you set out on your journey into the blogosphere. Know your audience: their likes and dislikes, and what appeals to them. Do they get a kick out of sly superhero references, or do they just want you to deliver the information? Be relatable, have a conversational tone, and have fun!

Want to learn more ways to increase your online following?  Check out LabTech’s Best Practices for Growing Your IT Services Business.

Blogging Is Your Secret Weapon

Learn to harness one of the oldest tools on the Internet to build your online following.

John Timko Vice President, Marketing Strategy
ConnectWise, Inc.

As a former pitcher for the Detroit Tigers, John knows the importance of playing for the name on the front of the shirt instead of the back, so he’s always looking out for what’s best for LabTech partners.


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Blogging Is Your Secret Weapon

Learn to harness one of the oldest tools on the Internet to build your online following.