4 Key Marketing Strategies for Business Growth
Marketing may not be your expertise, but it’s vital for your business success. You’ll need to consider new ways of thinking and relating to your market, and you’ll want to make sure you’re covering the right bases when it comes to outreach.
In this post, I’ll cover 4 vital topics for marketing success:
- How to make your website work for you
- Using email campaigns effectively
- Direct mail that works
- The golden nugget–client referral programs
1. Your Website: The Dos & Don’ts
The design of your website can make a big difference when it comes to the way current and potential clients perceive your business. Your website is your storefront, and the first impression many clients have of your company. Make that first impression a lasting one with a clean and attention-capturing layout. A user-first approach and concise messaging will bring new clients in and keep your regulars coming back for more.
Tip: Focus on creating an adaptive design to make sure your mobile users are getting the most out of their time on your site.
2. Email Outreach that Works
Email campaigns can be incredibly effective outreach tools, but the key is making smart choices about what you’re sending. Know you’re reaching the right people by doing some market research, and make sure your message is simple and concise. Always include a call-to-action and contact information, and remember to use relevant images to further capture attention.
Tip: Use short and catchy subject lines that resonate with your audience. Otherwise, your email will get lost among the flood of other email in a user’s inbox.
3. Expect the Unexpected: Direct Mail
Direct mail can be a surprisingly effective way to communicate real value and help incentivize prospects to take action. It can also help you establish brand trust. A direct mail piece has a much longer shelf-life (since it can end up on a desk or under a refrigerator magnet), which can lead to future interaction with your business.
Tip: Don’t underestimate the power of compelling design and a great ‘hook.’ When prospective clients see value—think a special discount or reward—they are more likely to take action.
4. Referrals Matter
Because referrals have the potential to become a steady source of new clients, think about implementing a formalized referral program you can announce to your existing client base. It’s important to establish (and enforce) clear program rules. Be careful not to fall prey to favoritism, even with special relationships or VIP clients. Always remember to follow up in a timely manner to keep your clients wanting to participate in generating more leads for your business.
As an IT services provider, you’re balancing it all: business management, marketing, client relations and sales growth. When there’s so much on your plate, it’s easy to let marketing fall by the wayside. Bottom line? If growth is a goal for your business, make marketing a priority.