4 Tips to Defining Yourself as a Managed Service Provider
Now that you understand how the shift from break-fix to managed services can flip the switch on your business success, you’re ready to start capitalizing on the benefits of managed services. Gartner predicts that managed services will continue to grow, commanding 40% of support and maintenance dollars by 2015. It’s time to get in on the ground floor.
Starting out in a new market means knowing exactly what you’re doing there, and what to expect when you get there. You’d never offer your clients a new product that you hadn’t fully researched, so make sure you’ve done your homework before you jump in head-first to a managed services model.
The good news is that managed service providers (MSPs) have a lot of options in deciding what services they want to pursue and developing the service offering that best fits their business. Whatever combination of services you settle on, you’ll maximize your success by being as informed as possible.
Start with these 4 tips:
1) See what your customers think
Your current clients are a great resource to determine where you should focus your business going forward. Get their feedback on your level of service by asking them how you can better meet their needs. Use their input to help determine if becoming an MSP is for you and where you might need to concentrate your growth.
2) Find ways to automate
Chances are you see customers requesting some items repeatedly—things like patching, antivirus updates, malware removal and similar needs. Find these items and look for ways you can automate them. That gives your customers a better service experience and removes the hassle of the manual work it takes to make numerous maintenance updates.
3) Do your homework
The best way to learn about the MSP market, how it differs from the break-fix model and what trends to look for is to dive in and do some research. Check out sites like IDC and Gartner to see where the trends are, and take a look at market research data to see what services customers want the most.
4) Keep an eye on the competition
Talk to your peers to see what they’ve found successful. Try establishing user groups to share knowledge in a non-competitive environment—you can swap ideas and help each other grow as an MSP.
The increasingly popular service-based model offers many benefits to those who do it well, so be sure to follow these tips to help put your MSP business on a path toward success.
Ready to get started? Join us as we share tips and tools to guide you in making the transition, and show you how you can capitalize on the rapid and continued growth of managed services.