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March 17, 2015

Protecting Your Business From Brand-damaging Emails

Justin Ryhal
Senior Solution Strategist
ConnectWise, Inc.
How to Protect Your Company from Brand-damaging Emails

We all know that protecting your clients’ email from outside threats is of the utmost importance. Anti-spam, content filtering and a plethora of other safety nets typically take precedence when it comes to email security. As important as these layers of protection are, there are many other aspects of email protection that are just as relevant. Have you ever taken a step back and more closely evaluated the potential threats from within?

I believe it’s fair to say that your brand recognition is partially built on how you communicate with prospects and current clients. For most small business owners, your reputation is your brand, and maintaining a positive reputation throughout all facets of your business is directly correlated to your bottom line. Inadvertently sending spam or a virus to your client is disconcerting, brand damaging and ultimately revenue impacting. Getting “blacklisted” spells doom for your business, blocking you from all future emails, good or bad.

Let’s take a look at three layers of email protection that will help mitigate the risk of sending email communication that may be brand damaging.

Inspecting the Characteristics of Outbound Messages

If you’re using a channel-centric email protection solution like Reflexion, your outbound messages can be passed through a series of checks to be sure they comply with your company’s specific restrictions. An example of these restrictions could be message size or volume limits. In addition to these checks, applying statistical filters to block likely spam content can be employed alongside spam and virus scanning.

Message Grouping

The process of grouping emails will act as a second layer of security. After the message is scanned and flagged according to its conformity, it can then be routed based on its grouping or “categorization”. Outgoing mail that is deemed suspicious based on a specific characteristic might be sent into a quarantine queue. Simultaneously, non-delivery receipts are routed through a dedicated server. If that server becomes blacklisted, it won’t endanger the integrity of your business operations.

Admin Alert

When a message fails a security check, the network administrator is notified about the content. These alerts will specifically call out why the message was directed to the quarantine. These alerts can be customized and action can be taken on them. An example of available actions may be releasing a message for delivery, killing the message, or admin dispatching of messages.

By putting these extra layers of email protection into your business best practices, you’ll be keeping your brand intact and your clients well protected. Passing the same best practices on to your clients’ email systems can, in turn, protect their business relationships. Keep passing on the value, and stay tuned for my next blog, where I’ll be highlighting the benefits of hosted email protection.

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Justin Ryhal Senior Solution Strategist
ConnectWise, Inc.

As an avid outdoorsman, Justin understands that safety is of paramount importance when in the field or on the water. He knows that the critical nature of safety and security does not decrease when taking off his boots and entering the evolving threat landscape of IT.


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